António Rocha is Head of AI at Ambidata and a Professor of Computer Engineering at ISEP. With over 25 years of experience in software engineering, databases, requirements engineering, and project delivery, he has worked across the full lifecycle of digital systems, from programmer to CTO and project leader. His current focus is bringing engineering discipline to AI adoption, ensuring initiatives are grounded in clear problem framing, strong requirements, and measurable business impact. He works at the intersection of academia and industry, leading AI initiatives in real production environments.