Alex Protsenko is the founder of KitLegit, an AI-powered platform revolutionizing sports merchandise authentication by detecting counterfeits through AI. Initially starting his career in sporting events management, he progressed through development, operations, and PR roles before embracing the world of startups - blending his football passion with tech innovation to fight fakes.

When not driving KitLegit forward, Alex is a passionate footballer, Spartan Race competitor, and avid traveler.